Martenitsa Day Charity Workshop

Varna University of Management established Martenitsa event, our annual celebration of spring—what Bulgarians call Baba Marta. VUM’s celebration of the coming of spring—traditionally referred to as the ancient Bulgarian holiday of Baba Marta (baba meaning “grandma,” and Marta a derivative of the word for “March”)—is highly anticipated every year. Traditional folklore depicts Baba Marta as a temperamental old woman whose moods are as changeable as March weather. On March 1st, it is customary to exchange and wear Martenitsi—tokens of good health, luck, and vitality. Wearing the red and white yarns of the Martenitsa symbolizes the hope that Baba Marta will smile and grant us an early spring.